what we eat affects the way we feel and act bread can be an important part of our diet but only if every mouthful is as good as possible
the care we take in producing bread reflects and perhaps defines the society we live in
Bread Matters the company works to
show everyone how easy and rewarding it is to make bread with our own hands publicise the benefits of good bread made with care and patience support farmers, millers and bakers in putting wholesome bread on our tables
celebrate good bread as a way of bringing people together
National Real Breadmaker Week
May 1-9 was the first National Breadmaker Week. The Real Bread Campaign encouraged everyone who has a bread machine – perhaps languishing in a kitchen cupboard – to use it to take control of their bread supply. If you make it yourself, you can choose the ingredients and avoid hidden additives. And you can give it time to ferment properly, unlike 95% of British bread.